,999 and shipping Oct 23." /> ,999–$3,199 and iPhone 18 Pro on Wed Sept 9 — first product event under new CEO John Ternus; stock closes -0.28% at $315.34 on muted margin-pressure reaction" /> ,999 and shipping Oct 23." /> ,999–$3,199 and iPhone 18 Pro on Wed Sept 9 — first product event under new CEO John Ternus; stock closes -0.28% at $315.34 on muted margin-pressure reaction" /> ,999 and shipping Oct 23." />